About
Logo Beginnings is a visual archive of early trademark design, showcasing over 6,000 logos created between the 1800s and the mid-1900s. It documents how symbols evolved before branding became a defined practice. The book presents logos by shape, theme, and typographic style, offering context on how these early marks informed modern visual identity.
Compiled by Jens Müller, it pairs rare archival material with clear commentary. From vintage airline emblems to industrial monograms, the collection is both nostalgic and instructive. Printed at large scale and thoughtfully laid out, it serves as a reference for designers and a window into the roots of corporate visual language.
