Serif TV

A design-first 4K smart TV that blends form with everyday function. The Samsung Serif QLED introduces an iconic I-shaped profile that looks good from every angle, turning a TV into furniture without feeling try-hard. The matte screen cuts reflections, so color stays clean and contrast holds up in bright rooms. Picture processing pushes crisp 4K with solid motion for gaming and sports, while 100% color volume with Quantum Dot keeps hues consistent.

The detachable floor stand is the move if you want a freestanding setup away from the wall. NFC Tap View is a neat party trick: phone on top, music to screen in seconds. Multi View and AirPlay 2 make second-screen moments easy, and you still get Alexa, Google Assistant, and Bixby onboard. Connectivity covers Bluetooth, HDMI, USB, and Wi‑Fi, plus the usual smart TV apps on Tizen.

For anyone curating a living space, this QLED TV doubles as a statement piece in Ambient Mode+, blending into decor when idle. It’s premium without shouting, practical without losing the vibe.