About
This book blends strategy with storytelling, offering an optimistic, global view of what modern business can look like when done with purpose and personality. The Monocle Guide to Good Business profiles companies, studios, and entrepreneurs who value culture, clarity, and craft as much as scale.
From brand identity to interiors to leadership philosophy, it reads more like a visual journal than a dry business manual. With photographs, essays, and case studies, it encourages readers to build companies that are both thoughtful and enduring. It is equally at home on a founder’s desk or a coffee table.
