About
This book explores the influential collaboration between Virgil Abloh and Nike through the lens of design, culture, and process. Centered on “The Ten” sneaker series, it documents how Abloh approached each shoe as both product and cultural object. The pages include original sketches, prototypes, text messages, and interviews, revealing the detailed thought behind every cut, seam, and quotation mark.
It offers insight into Abloh’s design language, which blends fashion, typography, and streetwear with intentional disruption. The result is a visual archive of one of the most impactful sneaker projects of the past decade, bound in a format that feels as bold and experimental as the work itself.
